Privacy Policy

Loom Privacy Policy

Effective Date: April 23, 2026. This page explains what Loom collects, how it is used, where it is stored, what optional permissions do, and how to manage your privacy choices.

Privacy Choices Support
Contact

Privacy questions or deletion follow-up: spencer@loomlife.us

Support and privacy-management page: support.html#privacy-choices

Contents

Use this page as the public privacy policy for Loom.

1. What Loom Collects

Account and identity data

  • Name and email address
  • Account identifiers associated with Firebase Authentication, Sign in with Apple, Google Sign-In, or email/password sign-in
  • Subscription entitlement status and current plan label used by the app

Content you create in Loom

  • Purpose, vision, passions, fulfillment areas, goals, plans, action blocks, little wins, reflections, notes, and related archives or progress records
  • Diagnostic and onboarding answers, personalization snapshots, profile outputs, and other product-generated insights
  • LoomAI chat messages, prompts, and related context used to generate replies or suggestions
  • Feedback submissions, ratings, support details, and message text you choose to send through Loom

Shared, imported, and attached content

  • Text, links, images, videos, and files shared into Loom from other apps through the Share into Loom extension
  • Photos or files you import into actions or plans
  • Link metadata and previews when Loom renders link previews

Optional permission-based data

  • Apple Health data you choose to connect, such as steps, workout minutes, sleep, or selected outcome metrics
  • Camera images, imported photo attachments, and Photos library saves when you use Loom camera or attachment features
  • Reminder data from Apple Reminders if you connect that integration

Usage, diagnostics, and app state

  • Production-only funnel, setup, paywall, purchase, retention, and app engagement events collected by Firebase Analytics in eligible production installs
  • App instance or device-level identifiers used by Firebase services to support analytics and diagnostics in eligible production installs
  • Crash and performance diagnostics collected by Firebase Crashlytics in production builds
  • Local app settings, session flags, cached previews, notification settings, and other saved preferences

Analytics events are designed not to include user-authored Purpose, Fulfillment, Goal, diagnostic, LoomAI chat, reminder, feedback, or free-text planning content.

Billing and Apple-managed purchase data

  • StoreKit product and entitlement status used to unlock features
  • Renewal status and subscription period information returned by Apple
  • Purchase and subscription interaction events, selected product identifiers, restore outcomes, and StoreKit revenue details may be recorded in Firebase Analytics when analytics collection is enabled in eligible production installs
  • Loom does not receive your full Apple payment card details

2. How Loom Collects Information

  • Directly from you when you create an account, sign in, complete onboarding, type content, chat with LoomAI, submit feedback, or configure plans and goals
  • From your device and app use through local storage, notification settings, analytics, diagnostics, and saved app state
  • From Apple frameworks and system services you choose to use, such as HealthKit, EventKit reminders, camera, Photos, and notifications
  • From sign-in providers you choose to use, including Sign in with Apple and Google Sign-In
  • From content you share into Loom using the Share into Loom extension

3. How Loom Uses Information

  • To create and manage your account, authenticate sign-in, and keep your session active
  • To provide Loom's planning, goal, fulfillment, capture, reminder, attachment, and reflection features
  • To personalize the app, generate inferred profiles or insights, and tailor setup or AI suggestions to your context
  • To enable optional integrations you request, such as Health or Reminders
  • To process purchases, restore purchases, and determine premium access through Apple's StoreKit systems
  • To improve app quality, reliability, and performance through analytics, diagnostics, and feedback review
  • To respond to support requests, bug reports, and feedback you submit

4. Where Data Is Stored

On your device

  • Main app data is stored locally using SwiftData, Application Support files, and UserDefaults
  • Imported files and photos are stored in local app storage for attachment features
  • Shared content from the Share into Loom extension is first written into Loom's shared app-group container so the app can ingest it
  • Loom does not sync its main app database through iCloud or CloudKit

Remote storage and service providers

  • Firebase Authentication is used for account sign-in and identity
  • Firebase Firestore may store personalization snapshots for authenticated users
  • Firestore also stores app feedback submissions you choose to send from the app
  • Firebase Analytics and Firebase Crashlytics may receive usage and diagnostic data in eligible production installs
  • HealthKit data, Reminders data, imported attachments, and link preview cache entries are not uploaded to Loom-managed servers as part of their core feature flow

5. Third Parties and Service Providers

Loom does not sell your personal information. Loom uses the following service providers and platform services when needed to operate the app:

  • Apple for Sign in with Apple, StoreKit purchases, notifications, HealthKit, EventKit reminders, camera/photos access, and other Apple frameworks you use
  • Google / Firebase for authentication, analytics, crash diagnostics, Firestore-backed personalization sync for authenticated users, and app feedback submissions

6. AI Features

  • Some Loom AI features can run on device using Apple Intelligence when available and enabled on a supported device
  • On devices without Apple Intelligence support, Loom uses built-in local compatibility logic to provide suggestions and guidance on device
  • AI features use the text you send plus related planning and personalization context needed to answer the request

7. Optional Permissions and Integrations

  • Health: You can choose whether to connect Apple Health data. Loom reads selected health metrics and does not write data to Apple Health. That data remains on your device and in Apple's Health framework unless you separately share it elsewhere
  • Reminders: You can choose whether Loom can read and update Apple Reminders you sync into Capture. Reminder data stays on device and in Apple's Reminders framework unless you separately share it elsewhere
  • Camera and Photos: You can choose whether Loom can use the camera, import photo attachments, or save generated images to Photos
  • Notifications: You can choose whether Loom can schedule local reminders and alerts

You can revoke most app permissions at any time in iOS Settings.

8. Link Previews, Shared Content, and Attachments

  • If you add or share a web link, Loom may request link preview metadata through Apple system frameworks to render a preview card
  • If you share text, links, images, videos, or files into Loom, that content may be written into Loom's shared app-group storage before you review and save it
  • Imported files and images are stored locally for attachment features
  • Link preview cache entries are stored locally on your device
  • Loom does not upload attachment files to Loom-managed servers as standalone files
  • Loom does not send your links to Loom-managed servers to generate preview cards

9. Data Retention

  • Loom keeps your local app data until you delete it, delete your account, remove the app, or clear the relevant local state
  • Firestore personalization records are retained while needed for the signed-in Loom account and are cleared when the app's account-deletion flow resets that state
  • Feedback submissions may be retained as support or product records even if you later delete your account
  • Analytics and crash data may be retained for operational, security, fraud-prevention, debugging, legal, or provider-policy reasons

10. Your Choices, Access, and Deletion

  • You can update some account information inside the app
  • You can revoke permissions in iOS Settings and disconnect optional integrations you no longer want to use
  • You can use Loom's in-app Account > Delete Account flow to delete your account and remove your local app data
  • For supported sign-in methods, Loom's deletion flow reauthenticates the account and, for Sign in with Apple, revokes Apple authorization before deleting the Firebase account
  • Deleting your Loom account does not automatically cancel Apple subscriptions. Apple subscriptions must be canceled separately in Apple Account Settings
  • For privacy choices, support, or deletion follow-up, you can also visit support.html#privacy-choices
  • If you need privacy help or a deletion-related follow-up, contact spencer@loomlife.us

11. Security

Loom uses reasonable administrative, technical, and organizational safeguards appropriate to the app's size and design. No system can guarantee absolute security.

12. Children's Privacy

Loom is not intended for children under 13, and Loom does not knowingly collect personal information from children under 13.

13. International Processing

Loom, its service providers, and infrastructure providers may process information in countries other than your own.

14. Changes to This Policy

Loom may update this Privacy Policy from time to time. The current version will be posted at this URL with an updated effective date.

15. Contact